United Nations '805 Million Names' by Forsman & Bodenfors

Be the first to comment

Soccer star Zlatan Ibrahimovic raises awareness for UN's World Food Program

The United Nations has teamed up with the Swedish footballer Zlatan Ibrahimovic to campaign against world hunger.

Forsman & Bodenfors conceived the idea of writing the names of 50 starving people on Ibrahimovic’s body so that, when he scored for Paris Saint-Germain against Caen on 14 February, he could remove his shirt and reveal the artwork to everyone watching.

The campaign is designed to raise awareness of the UN’s World Food Program.

This article first appeared on campaignlive.co.uk.

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Trending on Campaign

RSS FEEDS