UK Christmas 2016 ads: The best so far

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Elves, family and bright, awful sweaters. See the first wave of holiday commercials to arrive from across the pond.

Energetic dancers, rainbow-colored yetis, celebrities and Santa's elves feature in the first crop of this year's Christmas ads. Campaign rounds up the best ads from the season so far.

TK Maxx
Agency: Wieden & Kennedy London

TK Maxx’s off-the-wall Christmas ad features a family performing an a cappella version of the theme tune to cult 90s film Pulp Fiction.

Morrisons
Agency: Publicis London

The supermarket’s campaign focuses on family traditions and the role that food plays during the festive season.

Burberry

Burberry’s star-studded Christmas ad reimagines the life story of founder Thomas Burberry in celebration of the brand’s 160th anniversary.

House of Fraser
Agency: 18 Feet & Rising

House of Fraser’s Christmas ad is part-music video, part-fashion shoot. Dancers groove to a cover of the Delfonics’ classic track Ready or Not to warn consumers that "Christmas is coming for you."

Currys PC World
Agency: Abbott Mead Vickers BBDO

Following last year’s successful "Spare the act" festive campaign starring Jeff Goldblum, Currys PC World takes another humorous approach by celebrating the ham-fisted hint-dropping that drives much of Christmas gift-buying.

Argos
Agency: CHI & Partners

Argos returns to the combination of adrenaline and pristine snowy backdrops that powered last year’s Christmas ad. The new spot sends ice-skating, rainbow-colored yetis through the streets.

Barbour

The fashion brand updates Raymond Briggs’ classic tale The Snowman for its nostalgic campaign.

Vodafone
Agency: Grey London

Vodafone’s "bigger and better" network brings three friends together on a snowy Christmas Eve to enjoy a game of charades over the phone.

Notonthehighstreet.com
Agency: Mother

Filmed in a documentary style, Notonthehighstreet’s ad features creative partners working on the products available from its website. It is later revealed that the protagonists are actually Santa’s elves.

Grey Goose
Agency: BBDO New York

The vodka brand’s ad follows a stylish couple to an exclusive party where they impress the host with their taste in gifts and the guests with an unexpected light show.

Game
Agency: 101

Video-game retailer Game returns to TV with a Christmas campaign fronted by actor and YouTuber James Buckley. The former Inbetweeners star says he’s proud to have sold out to Game and gives into more of the brand’s demands throughout the campaign.

Temptations
Agency: Adam & Eve/DDB

Cats destroy a holiday wonderland in this spot for Temptations.

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