Twitter to geotarget UK voters

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Parliament: Twitter's geotargeting service rolls out in time for the General Election.
Parliament: Twitter's geotargeting service rolls out in time for the General Election.

The capability can also be used by brands, Twitter said

LONDON — Twitter has launched new postcode-specific geotargeting service in time for the United Kingdon's General Election, which will be held in 100 days.

The feature, which could be used by any advertiser and not just political parties, will roll out in the coming weeks.

Gordon MacMillan, Twitter's editorial manager, said: "For political parties fighting on a national and constituency level, such exact targeting is another useful tool in the campaigning arsenal."

Twitter's new feature could allow advertisers or politicians to address local issues (such as health, education or crime) that might be an issue in a particular area.

The social network expects this feature to be popular with political parties, and Twitter gives some handy examples:

  • A way to "connect" with voters by Tweeting about local issues.

  • Raise the profile of new candidates, particularly where the incumbent is standing down, as will happen in 81 constituencies.

  • Ability for parties to set out their policies clearly and show what they plan to do both nationally and locally.

So UK voters annoyed about the road works in their area can expect a concerned potential MP to be empathizing with them very soon.

This article first appeared on campaignlive.co.uk.

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