Tracy Morgan makes comeback with Foot Locker campaign

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The comedian makes light of his 2014 brush with death in ads created by BBDO New York

Tracy Morgan is back to making with the funny after a June 2014 car accident nearly ended the "30 Rock" star's career. In two spots created by BBDO NY to celebrate Foot Locker's fourth annual "Week of Greatness" sneaker and apparel releases, Morgan compares his own comeback to the return of the Foot Locker event. "The Week of Greatness and I are both back, and we're both great," Morgan declares.

"We’re excited to unveil our two new commercials featuring Tracy Morgan to kick off our annual ‘Week of Greatness,’ " said Stacy Cunningham, executive vice president of marketing for Foot Locker, in a statement. "We enjoyed working with Tracy to usher in his own return to greatness as part of our holiday campaign."

Campaign credits

Client: Foot Locker
Agency: BBDO New York
David Lubars: Chief Creative Officer, Worldwide
Greg Hahn: Chief Creative Officer, New York
Chris Beresford-Hill: Executive Creative Director
Dan Lucey: Executive Creative Director
Austin Mankey: Senior Art Director
Mike Motch: Senior Copywriter
Tricia Lentini: Executive Producer
Amy Orgel: Project Manager
Troy Tarwater: Worldwide Senior Director
Janelle Van Wonderen: Account Director
Catherine Wright: Account Manager
Sam Henderson: Account Executive
oPositive Films
Jim Jenkins: Director
Ralph Laucella: Executive Producer
Marc Grill: Producer
Bob Gantz: Director of Photography
No. 6 Editorial
Jason MacDonald: Editor
Corina Dennison: Executive Producer
Malia Rose: Post Producer
Heard City Audio
Philip Loeb: Mixer


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