Tostitos and MADD create a breathalyzer bag to prevent Super Bowl DUIs

GS&P enlists Uber to offer discounted rides the day of the Big Game

Tostitos has made an unlikely device that allows football fans to test their sobriety: a bag of tortilla chips. The Frito-Lay brand worked with Mothers Against Drunk Driving, Uber and Goodby Silverstein & Partners to create the Party Safe Bag, a specially-made Tostitos bag that incorporates an alcohol sensor above the logo. When the bag detects the presence of alcohol, it displays a red steering wheel and the message "Don’t Drink and Drive." While the limited edition bag won’t be for sale, most bags of Tostitos sold nationwide can be used as a $10 coupon for an Uber ride redeemable on Feb. 5, either during or after the Super Bowl.

Credits

Client
Chief Marketing Officer
Vice President of Marketing
Sr. Director, Tostitos
Director, Tostitos
Manager, Tostitos
Vice President, Communications
Sr. Director, Public Relations
Chief Creative Officer
Creative Director
Creative Director
Copywriter
Bag Design
Designer
Bag Production Company
Principal
Principal
Director of Broadcast Production
Executive Broadcast Producer
Broadcast Producer
Interactive Producer
Sr. Art & Print Producer
Executive Digital Artist
Photographer
Strategy Director
Director of Communications
Managing Partner
Group Account Director
Account Director
Account Manager
Assistant Account Manager
Community Manager
Director of Business Affairs
Business Affairs Manager
Production Company
Director
Director of Photography
Executive Producer
Producer
Editing Company
Editor
Sound Design
V/FX
V/FX Producer