Tomcat "Dead Mouse Theatre" by Barton F. Graf

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What do you do with dead mice? Make them perform on little tiny stages, of course

NEW YORK — Rodent control meets Grand Guignol in the new "Dead Mouse Theatre" campaign on behalf of Scotts Miracle-Gro Co.’s Tomcat brand.

Tomcat is a recent acquisition for Scotts Miracle-Gro (bought from Bell Labs in October 2013), and Barton F. Graf is a new agency for the brand.

Each spot in the campaign answers the question, "What will we do with all these dead mice?" The answer: Stuff them and put them on stage.


Client: Scotts Miracle-Gro Co, 
Agency: Barton F. Graf
Founder/chief creative officer: Gerry Graf
Partner/executive creative director: Scott Vitrone
Partner/executive creative director: Ian Reichenthal
Copywriters: Steve McElligott, Nick Kaplan, Mark Bielik
Art directors: Jerome Marucci, Ross Fletcher
Head of integrated production: Josh Morse
Producer: Cameron Farrell
Senior strategist: Deepa Sen
Creative strategist: Brandon Solis
Account director: Jennifer Richardi
Account supervisor: Kimmy Cunningham
Production company: Rattling Stick
Director: Ringan Ledwidge
Executive producer: Joe Biggins
Producer: Tess Mitchell
Producer: Patrick Bailey
Costume designer: Rosa Dias
Production designer: Simon Davis
Set designers: Nigel Howlett, Nick Abbott
Puppeteer: Andy Heath
Editorial: Work Editorial Inc.
Editor: Mark Edinoff
Executive producer: Erica Thompson
Senior producer: Sari Resnick
Assistant editor: Adam Witten
Finishing: The Mill
VFX producer: Rachael Trillo
Telecine: Fergus McCall, Mikey Rossiter
2D leads: Chris Sonia, Keith Sullivan
2D assists: Emily Bloom, Molly Intersimone, Anne Trotman, Antoine Douadi, Dae Yoon Kang, Liz Berndt
3D animation: Aran Quinn
Audio: Heard City
Audio engineer: Philip Loeb, Evan Mangiamele