Tiger moms eschew fun robots in Wonder Workshop spots

Hub Strategy & Communication introduces a new learning toy in 30-second films.

Children taking coding classes in the Swiss Alps and tickling the ivories to Rachmaninoff are familiar sights to tiger moms. Kids teaching a robot how to launch a ball that crashes into a pyramid of cups is not—because it’s fun, and "that’s what makes it wrong, honey," according to two new spots from Wonder Workshop. The makers of Dash and Dot coding robots teamed up with San Francisco-based Hub Strategy & Communication to develop the 30-second films that will appear nationally on television, digital and streaming radio with heavy play in San Francisco, Austin, Minneapolis, Nashville, Seattle and Boston. Since robots make better holiday gifts than Valentine’s Day presents, the campaign will wrap on Christmas 2016.

Credits

HUB SAN FRANCISCO / “RACHMANINOFF” 30 TV SPOT / CREDITS
RACHMANINOFF
Director
Creative Directors
Copywriter
Account Director
Agency Producer
Assistant Account Manager
Production Company
Director of Photography
Editorial/Motion Graphics
Colorist
Music/Sound Design
Country
US
Agency Website
HUB SAN FRANCISCO / “SWISS ALPS” 30 TV SPOT / CREDITS
SWISS ALPS
Director
Creative Directors
Account Director
Agency Producer
Assistant Account Manager
Production Company
Director of Photography
Editorial/Motion Graphics
Colorist
Music/Sound Design
Country
US
Agency Website