Tham Khai Meng: 'Data is not new. We are just seeing it in a very new way'

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Ogilvy & Mather's worldwide chief creative officer discusses how data can help tell brands tell better stories

NEW YORK — Ogilvy & Mather's worldwide chief creative officer Tham Kahi Meng talked to Campaign US about data and creativity being yin and yang.

Advertisers need both to help brands tell better stories, he explained. Speaking after his Advertsing Week panel on big data versus big creativity, Khai said: "Data is not new, we are just seeing it in a new very way – it is just a glance that will give us better stories," he said.

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