Tech savvy cows create virtual reality escapades for Chick-fil-A

First work from McCann NY makes TV debut during Grammy Awards

McCann NY’s first work for Chick-fil-A is a virtual reality adventure. In a series of three spots, the brand’s spelling-challenged cows hoof out VR viewers to surprised fans. Two of the 30-second spots debuted during the Grammy Awards on Sunday night, directing viewers to CowsVR.com, which hosts VR films of activities like skydiving and riding a rollercoaster, all accompanied by the cows themselves. McCann won the Chick-fil-A business last summer from The Richards Group, which introduced the cows in 1995. The brand also works with the new agency Erich & Kallman, which just last year released Chick-fil-A's first non-cow work in the last two decades.

Credits

Agency
Co-Chief Creative Officers
Global Executive Creative Director
Executive Creative Director
Sr. Art Director
Sr. Copywriter
Sr. Art Director
Art Director
Writer
Senior Producer
Executive Integrated Producer
Group Account Director
Account Supervisor
Account Executive
Sr. Project Manager
Digital Strategist
Director of Talent Payment
Director of Business Affairs
Executive Integrated Music Producer
Music Producer
Music Coordinator
Client
Vice President, Brand Strategy & Media
Sr. Manager, Advertising
Manager, Advertising
Marketing Contractor
Framestore Pictures
Director
Director
Executive Producer
Senior Producer
Producer
Finishing (TV)
Executive Producer
Producer
Colourist
VFX Supervisor
Compositing Supervisor
Compositing
Compositing
Compositing
Framestore VR Studios
Director
Director
Sr Producer
Producer
VR VFX Supervisor
VFX Producer
CG Lead
Animation Lead
Animation
Modeling
Modeling/ Look Dev/ TD
Rigging
Nuke
Cut + Run Editorial
Editor
Assistant Editor
Producer
Executive Producer
Sonic Union
Engineer
Engineer
Sound design and VR Mix
Majestyk
Mark Garcia
Ievgen Borodin
Jade Ng
Benjamin Hoopes