Survey: One-quarter of 'Generation Z' left Facebook in 2014

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Global Messsaging offers tips for how brands can connect with social-media users born around the millennium

New research from mobile marketing company Global Messsaging reveals insight into the habits of those born around the year 2000, known as Generation Z.

The study found that although 81 percent of those born around the millennium use some kind of social media, 25 percent left Facebook in 2014.

On average, it found that this generation has an attention span of eight seconds, and favors image-based social media sites such as Instagram, rather than long-form media.

As well as social-media activity, the research showed that 66 percent list gaming as their main hobby.

One in two people from this generation will be university educated, and 71 percent want to start their own business.

In light of their changing habits, Global Messaging looked at how businesses can connect with this generation and came up with four methods:

  1. Obtain real-time data and act on this information as soon as possible
  2. Create easily digestible content
  3. Use data driven software to automate online advertising
  4. Use text message marketing to send marketing messages directly to consumers’ mobiles through an opt-in list.

 Global Messsaging has compiled all its findings into an infographic:

This article first appeared on PRWeek.com.