Surprise! Americans love their smartphones

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Marketers, be aware: Eighty-nine percent of adults check their smartphones at least several times per day

Had there been any lingering doubt about American's dependency on smartphones, Bank of America just laid it to rest.

The financial institution's second annual "Bank of America Trends in Consumer Mobility Report" shows that 38% of consumers never disconnect from their smartphones, and only 7% entirely shut down on vacation. In addition, 89% of adults check their smartphones at least several times per day and 36% say they constantly check their devices.

The study, which features statistics from a commissioned Braun Research survey that included more than 1,000 US consumers over the age of 18, shows that the desire for connectivity burns bright — 71% of respondents say they sleep with their smartphones. Additionally, 35% say it's the first thing they reach for in the morning. Still others grab their cellphones before drinking their coffee (17%), toothbrushes (13%),  and even significant others (10%).

"We recognize how essential smartphones are to everyday life, and banking is no different," said Michelle Moore, head of digital banking at Bank of America, in a recent statement.

The mobile effect can be felt via apps. The research shows that more than half (51%) of respondents use mobile or online services as their preferred method of banking. Fewer than one quarter (23%) — including just 6% of respondents ages 18 to 24 — complete the majority of their transactions at a branch.

At least they're practicing safe text. Three quarters of consumers say they have mobile boundaries — that some places are not appropriate for mobile phone use. Respondents say movie theaters (31%), religious institutions (18%), and restaurants (13%) were the most annoying places people use their smartphones.

Some respondents even copped to the faux pas — 37% say they text during meals, 32% say they do so during conversation, and 27% say they take phone calls on public transportation.


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