At Super Bowl, Budweiser dominates for interactions

Be the first to comment

Its "Lost Dog" spot garnered 47 million earned views -- 22 times its nearest competitor

Budweiser's Lost Dog film was the star of the Super Bowl, leading the field for interactions and views by American Football fans, according to research from analytics firm iSpot.TV.

The film received 47 million earned views in the run-up to and during last night’s Super Bowl game between the New England Patriots and the Seattle Seahawks from people specifically searching for the ad via YouTube or other channels.

This was 22 times more views than the film’s nearest rival.

It also received 2.3 million social interactions, such as Facebook or YouTube ‘likes’, seven times the number of its nearest competitor, according to analytics firm iSpot.TV.

In total, Budweiser’s film received 17 per cent of the digital ‘share of voice’ by the close of Super Bowl 2015, which was narrowly won by the Patriots.

‘Like a Girl’ from Always received the next highest share of voice and interaction, according to iSpot.TV.

The film received 2.3 million earned views, as well as 345,000 social interactions and nearly six per cent of the digital share of voice.

Also in the top ten was a T-Mobile film featuring Kim Kardashian at number three, a McDonald's film in the fourth spot and Coca-Cola’s film at number seven.

ISpot.TV explained how this year there were 144 million earned views of films in the run-up to the Friday before the Super Bowl, compared with 90 million in 2014, while the number of social interactions in the run-up to Super Bowl 2015 was up 73 per cent on the previous year to just over four million.

This article first appeared on prweek.com.

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Trending on Campaign

RSS FEEDS