Super Bowl 2015 breaks Twitter record

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Riding high: Katy Perry's halftime show joined Super Bowl Twitter highlights.
Riding high: Katy Perry's halftime show joined Super Bowl Twitter highlights.

Malcolm Butler's interception generated 395,000 tweets per minute

Super Bowl XLIX was the most tweeted game ever, with 395,000 Tweets a minute as Malcolm Butler intercepted Russell Wilson's pass with 20 seconds to go.

The New England Patriots emerged victorious in yesterday's Super Bowl, in a last-minute 24-28 win over the Seattle Seahawks.

Super Bowl fans Tweeted 28.4 million times during the game, surpassing the statistics from last year. Tweets centered around a dramatic final minute, the final pass, and Katy Perry's halftime performance, which featured Missy Elliott and Lenny Kravitz

The most-tweeted events were:

When Malcolm Butler intercepted a pass by Russell Wilson one yard from the goal line with 20 seconds left in the game. That play produced 395,000 tweets per minute.
The final score, when the Patriots defeated Seattle to win Super Bowl XLIX there were 379,000 tweets per minute.
The end of Katy Perry’s halftime performance prompted 284,000 tweets per minute.

A spokeswoman for Twitter said more stats, including on the ads that ran during the breaks, will be released tomorrow.

USA Today asked a consumer panel to judge the Super Bowl ads. Budweiser's viral hit "lost dog" came first, followed by Always' "#likeagirl" and then Fiat's "blue pill."

Budweiser "lost dog" by Anomaly

Always #likeagirl by Leo Burnett

Fiat "blue pill" by Richards Group

This article first appeared on campaignlive.co.uk.

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