Strongbow 'Slow motion horse' by Droga5

Be the first to comment

Heineken's hard cider brand makes its U.S. television debut with images of a young couple, an idyllic beach scene and a horse trotting in slow motion

NEW YORK — Strongbow, the Heineken-owned hard cider brand, has launched its first ever U.S. TV ad, part of its wider "Cider at its Bestest" campaign.

The "Slow motion horse" spot shows a young couple strolling on a beach enjoying the drink, with a horse trailing them in slow motion, in an attempt to show how drinks brands are always trying to out-do each other.

An extended version of the ad rolled out online, and a 15-second spot will air later this fall.

Creative Credits

Heineken USA: Strongbow
Agency: Droga5
Creative chairman: David Droga
Chief creative officer: Ted Royer
Creative director: John McKelvey
Creative director: Hannes Ciatti
Copywriter: Molly Jamison
Art director: Eric Dennis
Chief creation officer: Sally-­Ann Dale
Head of broadcast production: Ben Davies
Broadcast producer: Verity Bullard
Chief strategy officer: Jonny Bauer
Digital strategy director: Dan Neumann
Group account director: Dan Gonda
Account Director: Nadia Malik
Production Company: Rattlingstick
Director: Hamish Rothwell
DOP: Ben Seresin
Executive producer: Joe Biggins
Producer: Sam Long
Post production: The Mill
Head of production: Sean Costelloe
Producer: Alex Fitzgerald
Colorist: Fergus McCall
Flame artist: Nathan Kane
Music: Human
Founding partner: Marc Altshuler
Producer: Jonathan Sandford
Sound: Sonic union
Studio director: Justine Cortale
Producer: Pat Sullivan
Mix engineer: Stephen Rosen

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Trending on Campaign

RSS FEEDS