Strongbow 'Award' by Droga5 NY

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Strongbow "Award" by Droga5 NY.
Strongbow "Award" by Droga5 NY.

Cider brand beams up Patrick Stewart for role in TV ad

A new 15-second TV ad for cider brand Strongbow features Sir Patrick Stewart. The "Star Trek" and "X-Men" actor is not the star of the ad as he is hidden behind an award for the best tasting cider at the 2014 World Beer Championships.

The Droga5 produced ad continues the agency's self-referential and self-deprecating humor used in ads for Newcastle brand beer, also owned by Heineken.

Read: Droga5's Ted Royer and Heineken's Quinn Kilbury discuss how Newcastle Brown Ale found its voice

As a cider fan, Stewart said, "The idea of working with Strongbow was very appealing, and the tone of their creative idea paired perfectly with my own."


The television spot is a continuation of the alcoholic beverage's "Cider at Its Bestest" campaign. This time, showing that cider over ice upstages a celebrated thespian.

Stewart will also play a part in future ads, adding, "We had a great time filming the spots, and I'm looking forward to my continued support of the campaign in the months ahead."

The ad makes its television debuts on St. Patrick's day, when according to Forbes, America will spend nearly $250 million on beer.

Campaign credits

Client:Heineken USA
Agency:Droga5 NY
Creative Chairman:David Droga
Chief Creative Officer:Ted Royer
Creative Directors:Rick Dodds & Steve Howell Matt McCarron
Copywriter:Matt McCarron
Art Director:Conor Hagan
Chief Creation Officer:Sally-Ann Dale
Broadcast Producer:Bill Berg
Global Chief Strategy:Jonny Bauer
Officer Head of Strategy:Chet Gulland
Strategy Director:Dan Neumann
Communications Strategist:Kevin Wang
Group Account Director:Dan Gonda
Account Director:Nadia Malik
Account Manager:Ashton Atlas
Senior Brand Director:Charles Van Es
Brand Director:Alejandra de Obeso
Brand Manager:Eric Markus
Production Company:Caviar Content
Director:Ruben Fleischer
DOP:Dion Beebe
Executive Producer:Jasper Thomlinson
Executive Producer:Luke Ricci
Producer:Luke Thomlinson
Editorial:Work Editorial
Editor:Ben Jordan
Assistant Editor:Adam Witten
Executive Producer:Erica Thompson
Senior Producer:Sari Resnick
Post Production:The Mill
EP:Melanie Wickham
Producer:Giselle Bailey
Colorist:Mikey Rossiter
Lead 2D:Gavin Wellsman
CG:Ajit Menon & Christine Kim
Sound:Big Foote Music
Mixer:Sound Matt Hause

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