States United to Prevent Gun Violence 'Guns With History' by Grey New York

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Violent history of firearms makes powerful statement in PSA

Six out of 10 Americans think owning guns makes homes safer. But States United to Prevent Gun Violence says they are wrong: owning a gun increases the risk of death and injury around a home.

To highlight this, it opened a gun shop in New York and invited first-time buyers to look around.

The catch was that every gun was given a violent history (a nine-year-old used one revolver to shoot his infant sibling; a teen went on a rampage with one of the automatic weapons) and the shop clerk was not shy about sharing this information.

The results were filmed and this public-service announcement is being credited as a powerful piece of persuasion.

Campaign credits

Client: States United to Prevent Gun Violence
Agency: Grey New York
Chief Creative Officer: Andreas Dahlqvist
Executive Creative Directors: Stephen Krauss and Ari Halper
Director: Andrew Lane
This article first appeared on campalignlive.co.uk.

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