State Farm 'Being Aaron' by DDB Chicago

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State Farm 'Being Aaron' by DDB Chicago.
State Farm 'Being Aaron' by DDB Chicago.

Do a double-take in this new ad for State Farm's "Discount Double Check(r)"

Quarterback Aaron Rodgers is too busy scoring touchdowns to fill his role as spokesman for State Farm’s "Discount Double Check" campaign. In his place, DDB Chicgao hired British comedian Tom Wrigglesworth.

Wrigglesworth has a passing resemblance to the Green Bay Packer but tries his "best" to fill in for Rodgers. During the spot, Wrigglesworth unapologetically spells Rodgers' name wrong and does not even hide his English accent.

The ad also marks the return of "the Cheesehead" character from previous State Farm ads. Even the caricature of a Packer fan can’t tell the real Rodgers from his British doppelgänger.

Campaign credits

Client State Farm Insurance
Agency: DDB Chicago
John Maxham: Chief Creative Offcer
Barry Burdiak: Group Creative Director
John Hayes: Group Creative Director
Chad Broude: Creative Director
Brian Boord: Creative Director
Chris Bruney: Art Director
Di Jackson: Director of Integrated Production
Scott Kemper: Executive Producer
Luke LiManni: Producer
Scott Terry: Production Business Manager
Penn French: Group Business Director
Kim Brun: VP, Senior Account Director
Jaclyn Govostis: Account Supervisor
Tina Rosin: Account Executive
Gustavo de Mello: Group Strategy Director
Editing: The Now Corporation
Nelson Leonard: Editor
Daniel Reis: Assistant Editor
Nancy Finn: Executive Producer
Finish: Filmworkers
Derek de Board: EP, Filmworkers
Casey Swircz: Producer, Filmworkers
Fred Keller: Colorist, Filmworkers
Rob Churchill: Creative Director/Flame Artist, Filmworkers
John Binder: Mixer
John Hunnicutt: Audio Assistant
Tim Konn: EP
Joanna Woods: Producer
Music
: HUM Music
Jeff Koz: President/Founder
Debbi Landon: Executive Producer
Scott Glenn: Creative Director
Nicolette Kolb: Producer
Greg Chun: Composer