Sprite 'The First Home Game' by Translation

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LeBron James' return to the Cleveland Cavaliers, and to his hometown of Akron, Ohio, is celebrated in a new video by Translation

Sprite has launched a 90-second video celebrating NBA superstar LeBron James’ return to Northeast Ohio — to the Cleveland Cavaliers and to his hometown of Akron, Ohio.

"The First Home Game," created by Translation, features James' on-court highlight footage as local fans share their anticipation for his first home-court appearance in the upcoming basketball season.A 30-second spot is also available.

Campaign credits

Client: Sprite
Agency: Translation
Founder/CEO: Steve Stoute
Chief creative officer: John Norman
Creative directors: Paul Roberts, James Cohen
Senior creatives: Armando Samuels, Matt Comer, Matthew McFerrin
Director of content production: Miriam Franklin
Executive producer: Carole McCarty
Associate producers: Kristen Cooler, Philinese Kirkwood
Music editor: Fafu Pfafflin
Music supervisor: Nick Pacelli
Account director: Elisa Silva
Account supervisor: Willie Shearer
Account executive: Chris Martin
Project manager: Alimah Shamsid-Deen
Director, cultural engagement: Chris Cummings
Strategist, cultural engagement: Joel Rodriguez
Director of cultural experiences: Katie Longmyer
Manager, cultural experiences: Shari Samuels
Production company: Bandito Brothers
Director: Jacob Rosenberg
Director of photography: Max Goldman
Executive producer: Suzanne Hargrove
Line producer: Ari Palitz
Editorial company: Cut + Run

Editor: Dayn Williams
Assistant editor: Ryan Harrington
Post executive producer: Rana Martin
Post producer: Jean Lane
Post company: MPC
Flame artist: Rob Walker
Post producer: Armand Weeresinghe
Audio post: Heard City
Mixer: Mike Vitacco
Executive producer: Gloria Pitagorsky
Producer: Katie Flynn
Music: "I Bet My Life" by Imagine Dragons


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