Spotify '#Thatsongwhen' by Ogilvy & Mather

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From "Don't Go Chasing Girls," #thatsongwhen.
From "Don't Go Chasing Girls," #thatsongwhen.

The new campaign focuses on the personal side of music, encouraging users to share their stories about what songs mean to them

NEW YORK  — Spotify is looking for the stories behind the songs customers of the music-streaming service love.

Under the hashtag #thatsongwhen, Spotify is asking users to share songs and stories about what personal significance the songs hold.

Created by Ogilvy & Mather, the campaign is running online as and on TV. Its digital presence includes a landing page as well as Vine videos from celebrities such as Vincent Marcus, Kenzie Nimmo and AlliCattt.

CREATIVE CREDITS

AGENCY - OGILVY & MATHER NEW YORK & DAVID MIAMI
Corinna Falusi - Executive Creative Director
Justin Via - ACD, Copywriter
Lucas Camargo - Design Director
Creatives - Danny Gottleib, Justin Bettman, Lia Khayami, Diana Castillo
Veronica Beach - Head of Global Production
Chad Garber - Sr. Producer
Libby Fine - Sr. Business Mngr, Integrated Cont. Prod.
Paulo A. Fogaça - Managing Dir., Head of Account Services
Paula Archuleta - Account Director
Nazia Du Bois - Head of Global Planning
Habi Magassa – Associate Producer
Megan Height – Associate Director
Todd Warren – Partner/Director of Digital Production, Redworks NY
Kimberly Fowler – Production Manager, Redworks NY
Bryan Wienczkowski – Developer, Redworks NY
Ed Devine – QA, Redworks
Sarah Howell – Managing Director, Redworks Atlanta
Andrew Quinn – Director of Design Direction, Redworks Atlanta
Jennifer Uniak – Commercial Clearance Manager
Karl Westman – Sr. Partner Executive Music Producer
WMRK – NY
Ginny Sharp – Sr. VP, Director of Broadcast
Operations
PRODUCTION - CAVIAR
Director - Jeremy Konner
Executive Producers - Michael Sagol, Jasper Thomlinson, Cathleen Kisich
Head of Production - Kelly Bowen
Producer - Adrianne McCurrach
ARCADE EDITORIAL LA/NY
Executive Producer - Sila Soyer
Editors - Will Hansell, Geoff Hounsell
COLOR GRADE / CONFORM - MPC NY
Executive Producer - Adina Birnbaum
Colorist - James Tillett
Producer - Erik Gullstrand
Flame Artist - Mark Wilhelm
SOUND MIXING - HEARD CITY
Sound Mix - Philip Loeb + Eric Warzecha