Sonic 'The Sipsters' by GS&P

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Sonic "Sipsters" by Goodby Silverstein & Partners.
Sonic "Sipsters" by Goodby Silverstein & Partners.

Fast-food chain serves up new video series on beverage combinations

Sonic's new campaign by Goodby Silverstein & Partners celebrates its wide array of drink flavors through a series of very different '"Sipster" characters.

In a series of 30-second ads, each beverage twist is given a character, illustrated on a human mouth, in a comical take on who might drink a combination like "Green Apple Blue Coconut Sprite."

Campaign credits

Client: Sonic
Agency: Goodby Silverstein & Partners
Executive Creative Director/Partner: Margaret Johnson
ACD/Writer: Jon Wolanske
ACD/Art Director/Designer: Kevin Koller
Copywriter: Justin Ralph
Group Account Director: Leslie Barrett
Account Director: Jenna Duboe
Assistant Account Manager: Olivia Mullen
Business Affairs Managers: Chrissy Shearer, Jane Regan
Senior Communication Strategist: John-James Richardson
Director of Broadcast Production: Tod Puckett
Broadcast Producer: Melissa Nagy
Production Company: eLevel Films (Goodby Silverstein & Partners)
Director: Claude Shade/Jon Wolanske
Director of Photography: Brett Simms
Executive Producer: PJ Koll
Line Producer: Genevieve Giraudo
Production Manager: Haley Klarfield
Make-up Artists: Sarah Coy, Victor Cembelin, Sophie Smith and Monica Bishop
Editor: Quinn Motika
Executive Producer: PJ Koll
Post Producer: Samantha Liss
Telecine: Nathan Shipley
Online: Kyle Westbrook
Audio Mix/Sound Design: Nic DeMatteo, Jody Scott, Jon Shamieh
Music: APM Music
End Title Design: Kevin Koller