Just shy of a month after Snickers and BBDO New York recast Danny Trejo as Marcia Brady from the 1970s sitcom "The Brady Bunch," the Mars brand has added outdoor and social media to the campaign.
This time around, mural artists on Canal Street and Lafayette Avenue in Manhattan repainted a massive image of Marcia Brady actress Maureen McCormick to resemble Trejo.
This online time-lapse video captures the transformation in seconds:
The outdoor ad garnered attention on social media with the hashtag #WhatsUpWithMarcia as onlookers saw the painting's subject morph.
Agency: BBDO New York