Snickers 'The Brady Bunch' by BBDO New York

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Snickers 'The Brady Bunch' by BBDO New York.
Snickers 'The Brady Bunch' by BBDO New York.

Snickers delivers Super Bowl ad early after teaser garners enough views

Last week, Snickers released a teaser for its Super Bowl spot by BBDO New York, promising viewers that if it received enough hits, the ad would be released ahead of the game.

In that clip, fans of the candy and 1970s sitcom "The Brady Bunch" got their first look at screen tough guy Danny Trejo in the role of Marcia Brady. On Thursday, Snickers delivered the whole ad along with a behind-the-scenes special.

The ad for the Mars candy brand is the latest in its long-running "You’re Not You When Your Hungry" campaign.

Thanks to some digital magic, Trejo is inserted in an episode of "The Brady Bunch," brandishing an axe. Upon eating a Snickers candy bar, Trejo transforms into Marcia Brady.

The ad also includes Steve Buscemi as Marcia's sister Jan.

Client: Snickers
Agency: BBDO New York
Title: Brady Bunch
Chief Creative Officer, BBDO Worldwide: David Lubars
Chief Creative Officer, BBDO New York: Greg Hahn
Executive Creative Director: Gianfranco Arena
Executive Creative Director: Peter Kain
Director of Integrated Production: Dave Rolfe
Group Executive Producer: Amy Wertheimer
Executive Music Producer: Melissa Chester
Group Planning Director: Crystal Rix
Planner: Alaina Crystal
Managing Director: Kirsten Flanik
Global Account Director: Susannah Keller
Account Director: Joshua Steinman
Account Manager: Tani Corbacho
Account Executive: Jocelyn Choi
Celebrity Talent, Intellectual Property, Music Rights Acquisition: The Marketing Arm
Director, Entertainment: Brad Sheehan
Production Company: O Positive
Director: Jim Jenkins
Executive Producer: Ralph Laucella
Executive Producer: Marc Grill
DP: Trent Opaloch
Editorial: Arcade
Producer: Kirsten Thon-Webb
Editor: Geoff Hounsell
Assistant Editor: Healy Snow
THE MILL: Post-Production Effects
Creative Director: Ben Smith
VFX Supervisor: Nick Tanner
Executive Producer: Verity Kneale
Producer: Carl Walters
Senior Compositor: Nathan Kane
Colorist: Fergus McCall
Music House: Q Department
Audio Mix: (Tom Jucarone) The Sound Lounge
Voiceover Record: (Loren Silber) Lime Studios

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