Snickers 'Medusa' by BBDO New York

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Snickers "Medusa" by BBDO New York.
Snickers "Medusa" by BBDO New York.

Snickers puts its stamp on Sports Illustrated Swimsuit Edition

On the heels of the candy bar brand's "Brady Bunch" Super Bowl spot, Snickers has reached into Greek mythology for a new twist on the tagline, "You're Not You When You're Hungry."

The ad by BBDO New York for the Mars candy brand is on the back Sports Illustrated's annual Swimsuit Edition with cover model Hannah Davis.

The Snickers ad mimics many subtle visual cues from the front — with an overt twist. Thanks to some digital spell-casting, the model is transformed into the mythological Medusa.

Campaign credits

Client: Snickers
Agency: BBDO New York
Title: Medusa
Chief Creative Office, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Gianfranco Arena
Executive Creative Director: Peter Kain
Senior Creative Director: Danilo Boer
Senior Creative Director: Grant Smith
Executive Art Producer: Betsy Jablow
Account Director: Josh Steinman
Account Manager: Dylan Green
Planner: Alaina Crystal
Photographer: Vincent Dixon
CGI: Parker & Biley
Production Company: Jake Mills Productions

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