Snickers Crisper ads tame complex feelings of hunger

Online spots express new emotions for the candy bar to cure

"Angreepy" and "sulgar" are among the mixed emotions addressed in mock infomercials promoting Snickers Crisper, the crunchy candy bar introduced in January. The online spots by BBDO feature whimsical products designed to soothe the symptoms of these new feelings, such as a combination space helmet/tiara for when you’re feeling like a "sprincess."

Snickers also released new "Hungry Singers" Facebook videos to promote the candy. The spots autoplay without sound, but mousing over reveals a surprising tone from each singer.

Credits

Chief Creative Officer, BBDO Worldwide
Chief Creative Officer, BBDO New York
Executive Creative Director
Executive Creative Director
Creative Director, Art Director
Creative Director, Copywriter
EVP, Director of Integrated Production
SVP, Group Executive Producer
VP Executive Music producer
Business Affairs Manager
Managing Director
EVP, Global Account Director
SVP, Account Director
Account Manager
Account Manager
Account Executive
SVP, Group Planning Director
Senior Planner
Senior Communications Planner