Sky Movies' UK Xmas ad sends girl traveling through films to get rid of her Brussels sprouts

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Festive film from WCRS takes her into the magical worlds of "Cinderella" and "Big Hero 6"

LONDON — Sky Movies' Christmas ad features a young girl traveling through different films as tries to get rid of her Brussels sprouts.

The ad, created by WCRS, begins with the girl in a dilemma at the end of her Christmas lunch, disgusted by the sprouts on her plate. Her favorite film is starting on TV, but her mom asks her to finish her food before she leaves the table.

The girl grabs the sprouts, slips under the table and is transported in a world of films, where she can get rid of the food. She drops one into a glass of champagne and another on a desert platter at Cinderella’s ball.

She also meets Baymax from "Big Hero 6"; the Hulk from "Marvel’s Avengers: Age of Ultron"; and steps onto the set of "Night at the Museum: Secret of the Tomb." Each of the films featured in the ad will be available on the subscription entertainment service in December.

"This year’s ad builds on our popular Christmas campaign and celebrates the relationship we as families have with movies at Christmas," said Ian Lewis, the director at Sky Movies. "We wanted to catapult families, with the help of sprouts, into some of the nation’s favorite movie worlds, including 'Big Hero 6' and 'Marvel’s Avengers: Age of Ultron.'

"We hope the ad reminds viewers of the magic of movies and the family adventures available to watch on Sky Movies this Christmas."

Tom Madden and Morgan Hinds-Shorland created the ad. Michael Spiccia directed the spot through Blink. MediaCom handled the media planning and buying.

"Every year we work with Sky to create and storyboard an ad that’s bigger and better than the previous," said Simon Robinson, a creative director at WCRS. "Why sprouts? Well this controversial veg is always a hot topic of conversation around the dinner table at Christmas; you either love them or hate them. This insight fueled the storyboarding process as we felt it was a strong theme that many families, kids especially, could relate to."

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