Skittles 'Super Bowl Tailgate' by Olson Engage

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Skittles "Skittles Super Bowl Tailgate with Kurt Warner" by Olson Engage.
Skittles "Skittles Super Bowl Tailgate with Kurt Warner" by Olson Engage.

Skittles starts Super Bowl season with a candy-coated teaser

In honor of its first Super Bowl ad, Skittles is kicking off the campaign early in a series of digital spots by Olson Engage.

The campaign features Super Bowl MVP Kurt Warner at a tailgate party — Skittles style.

The Super Bowl ad itself is being created by DDB Chicago.

Matt Montei, senior marketing director of the Wrigley division of Mars Inc., said of the digital promo: "Since we’re new to this party, we are celebrating in ways only Skittles can – with a twist, and this is just the beginning of a big playoff run for Skittles."

Skittles will join fellow Mars confection Snickers, which is returning to the Super Bowl after four years on the sidelines.

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