SkinnyPop brand campaign has fans breaking all the rules

Creative agency McGarrah Jessee drew inspiration from customers' own over-the-top stories.

There’s nothing wrong with eating snacks in the car. But maybe grab them out of the trunk before driving away? SkinnyPop’s first unified brand campaign features stories inspired by real-life fans and the lengths they’ve gone through to get popcorn in their mouths. Digital video spots from creative agency McGarrah Jesse debut this month, followed by a print campaign in July and TV spots this fall.