What was the most significant innovation of 2015?

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Mark D'Arcy, Leslie Sims, Jean-Marie Dru, Gustavo Martinez and Tiffany Rolfe kick off our Innovation 2016 video series.

This week, Campaign US launches its Innovation channel, a section of the site dedicated to the latest technological, strategic and creative innovations. To commemorate the launch — and the dawn of a new year — we’ve asked some of the industry’s top thinkers to share their thoughts on the state of innovation in the advertising industry and beyond.

In the first video of the series, Facebook Creative Director Mark D’Arcy, Y&R New York CCO Leslie Sims, J. Walter Thompson Company Worldwide CEO and Chairman Gustavo Martinez, Co:Collective Partner and CCO Tiffany Rolfe, and TBWA Chairman Jean-Marie Dru name their picks for the most significant innovation of 2015. Check back all week to hear what they and others have to say about where innovation will come from in 2016; the issues we’ll be talking about a year from now; and who (besides themselves) did the most innovative work this year.



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