LOS ANGELES — Sid Lee has expanded its operations to the West Coast, setting up shop in the Los Angeles office of its pro bono client the Movember Foundation.
The new office will be lead by managing partner Nicolas Van Erum and Kristian Manchester, partner and global executive creative director. Will Travis, chief executive of Sid Lee USA, who founded the New York office two years ago, will be splitting his time between the East and West Coast.
As well offering creative services to men’s health charity Movemeber, which Sid Lee will also pay rent to, Sid Lee will be servicing its clients on the West Coast, which include Adidas, Intel, Facebook and Cirque du Soleil, which owns 20 percent of Sid Lee.
Sid Lee launched in the U.S. with its New York office, having been founded in Montreal in 1993. The L.A. office is the agency’s seventh opening since then.
"We are in the relationships business, but it is hard to keep a long distance relationship going without being on the West Coast," Travis told Campaign.
Travis explained that embedding in the charity's office is part of the agency's plans to use its creative skill sets to help important causes.
He said the team will be sensitive to the California way of operating, bringing the agency’s international point of view and the leadership’s bi-coastal experience to the operation.
Sid Lee is already staffing up and plans to grow the agency to 15 to 20 people over the next six months.
Travis said there is room for the expanding team at Movember’s offices — which have an onsite barber shop — but at this stage it is unclear whether they will permanently be based there.
"For now, this is perfect. We could have launched in some white-walled, designer space with no relationships, but from scratch we have been initiated into a fabulous family environment, with an interesting traffic of people," he said.