The anticipation for Showtime's revival of the cult classic "Twin Peaks" is high, but fans won't have to wait until May to get a taste of David Lynch's dreamy world.
The network is bringing the series' Double R Diner to life as a pop-up shop at South by Southwest this month. On March 16 and 17, the shop will serve free coffee, cherry pies and "Twin Peaks"-inspired doughnuts to festival pass holders. Fans will remember the diner from several memorable scenes in the show, including the setting of Audrey Horne's eerie dance. But the food will come from local businesses, including High Brew Coffee, Tiny Pies and Voodoo Doughnuts.
The diner, created in partnership with boutique culture agency Collide, promotes the show's reboot, premiering May 21. The new 18-part revival, written and produced by Lynch, picks up 25 years after the northeastern town embarked on finding out who murdered homecoming queen Laura Palmer.
Adjacent to the pop-up shop, will be "The Showtime House" at Clive Bar that will open at two. It features "Twin Peaks" themed cocktails, merchandise, a photo booth and musical performances from bands like Real Estate, Neko Case and Julie Byrne.
These types of activations have become a staple of SXSW. Last year, before its summer debut, Warner Bros.' "Suicide Squad" transformed a local tattoo parlor into "Harley Quinn's Tattoo Parlor," where people could get fake or real tattoos of the film's characters emblazoned on their body.