The consumer backlash to the stereotyping of female Olympic athletes by the media underlines the missed opportunity for brands and media owners to capitalize on the power of women's sport, Nicola Kemp writes
If you don't have an account with Campaign US, register now, it only takes a few minutes.
- Access all the content on Campaign US
- Get breaking news and exclusive reports
- Take part in the community and interact with the best thought leaders in the industry
- Sign up to our Campaign bulletins