Setting up a creative agency: #CreativeVietnam video

Be the first to comment

Join the conversation about creativity in Vietnam

Over the next few weeks, Campaign Asia-Pacific will be releasing video episodes and related stories on creativity in Vietnam, much of it based on a recent trip to Ho Chi Minh City.

The #CreativeVietnam hashtag is a conversation that Campaign would like to start about creativity in Vietnam — for the simple reason that we are hungry to explore more about the country.    

In this episode, "Setting up a creative agency," Campaign's Adrian Peter Tse follows Happiness Saigon's Alan Cerrutti and Paul Busschau, co-founder/CEO and creative director, respectively, as they go through a working day. Between heading to a client pitch and announcing a pitch win to the Happiness team, the two also provide a mini tour of the "Happiness Mansion" and talk about issues they have faced (and continue to face) since opening the agency in March.

Feel free to comment below or use the #CreativeVietnam hashtag and tag us on our social channels. We would love to hear from you with feedback or story ideas about creativity in Vietnam and beyond.


The #CreativeVietnam series includes:

This article first appeared on


The latest work, news, advice, comment and analysis, sent to you every day

register free

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Trending on Campaign


The Hub 
Marketing Tech News