Serta Simmons launches a new brand focused on tomorrow

The mattress company debuts Tomorrow Sleep with an anthem ad from MullenLowe.

Many people live by the philosophy of "carpe diem." They want to seize the day, the now—#YOLO. But mattress company Serta Simmons is focused on the possibilities of tomorrow—so much so that it named its new brand  Tomorrow Sleep. To highlight this new venture, Tomorrow Sleep tapped MullenLowe to create its 30-second anthem ad. Dubbed "Talking About Tomorrow," it features a variety of people discussing what the following day will bring. To one man, he's going to hit the gym, while another woman will hit on her barista. But first, they've got to hit the sheets. In addition to the TV spot, Tomorrow Sleep will launch OOH, social and digital components to round out the campaign.

Credits

Chief Creative Officer
Executive Creative Directors
Creative Director
Associate Creative Director/Copywriter
Associate Creative Director/Art Director
Executive Director of Integrated Production
Head of Integrated Production
Senior Producer
Assistant Producer
Business Affairs
President, MullenLowe NY
Managing Director, MullenLowe NY
Head of Strategy, MullenLowe NY
Account Director
Production Company
Director
Executive Producer
Line Producer
Editorial
Editor
Assistant Editor
Assistant Editor
Head of Production
Executive Producer
Color Correct
Colorist
VFX
Flame Artist
Producer
Executive Producer
Music Company
Audio Post
Sound Design/Mixer
Producer