The mattress company debuts Tomorrow Sleep with an anthem ad from MullenLowe.
Many people live by the philosophy of "carpe diem." They want to seize the day, the now—#YOLO. But mattress company Serta Simmons is focused on the possibilities of tomorrow—so much so that it named its new brand Tomorrow Sleep. To highlight this new venture, Tomorrow Sleep tapped MullenLowe to create its 30-second anthem ad. Dubbed "Talking About Tomorrow," it features a variety of people discussing what the following day will bring. To one man, he's going to hit the gym, while another woman will hit on her barista. But first, they've got to hit the sheets. In addition to the TV spot, Tomorrow Sleep will launch OOH, social and digital components to round out the campaign.