Seahawks apologize for MLK tweet ... Facebook angles for TV ad spend

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In other news: Lindsay Lohan to sell car insurance ... Green cars and floor mats at the Super Bowl ... Amazon gets in on movie action ... Why big brands love indie bands.

Seahawks apologize for MLK tweet. There's apparently a limit to the goodwill earned by the Seattle Seahawks' NFC championship win. On Martin Luther King, Jr. Day — the day after the Seahawks won their Super Bowl spot — the team tweeted "We shall overcome" with the hashtag #MLKDay. Later, the team deleted the tweet and apologized for "poor judgment" in apparently comparing quarterback Russell Wilson to the civil-rights icon.

Facebook play for TV ad spend. In a campaign to pry budget from television advertising to its social platform, Facebook retained Nielsen to host an "educational session on TV ad sales," according to Digiday, which got a copy of the presentation deck. The slides describe how modest reallocation can have big results.

Lindsay Lohan to hawk car insurance. Are we meta yet? TMZ reports that former child star Lindsay Lohan — noted for her moving violations — will be selling insurance for Esurance.

TV alcohol ads may boost teen drinking. According to a study published Monday in the journal JAMA Pediatrics, researchers found a correlation between "receptiveness to TV alcohol ads" and binge drinking among adolescents.

WeatherTech to return to Super Bowl. Automotive floor mats may not be the sexiest consumer product, but the Bolingbrook, Ill., manufacturer is doubling down with another run at the Super Bowl. WeatherTech Founder and CEO David MacNeil told Forbes that this year’s 30-second spot, "America at Work" will feature actual employees and his golden retriever, Scout.

BMW's electric car gets Super Bowl spot. It's not just about floor mats: Actual cars also get play at the Big Game. BMW will air an ad for its i3 electric car, the company's first Super Bowl ad in four years.

Volvo's long, slow ad. The car maker's four-minute spot is the longest TV commercial in Swedish history; agency Forsman & Bodenfors told Ad Age it wanted to evoke "vemod," a word meaning "the tender sadness or melancholy mixed with a feeling of longing Swedes experience during the long, winter months." But will vemod sell cars?

Mobile advertisers cool to SnapChat ad pricing. Brands have been waiting for a chance to advertise on the teen sensation messaging platform, but the company's $750,000-a-day asking price has cooled their ardor.

Publicis launches Visit Seattle campaign. A month after winning the account, Publicis Seattle has rolled out "Gray is Just the Backdrop," a campaign that juxtaposes the city’s gray skies with colorful features of the city. The campaign, which launched Monday, includes print, digital and OOH.

Amazon seeks a piece of Netflix's action. The e-commerce giant on Monday announced that it plans to acquire and produce about a dozen small-budget "indie" movies a year as part of its Amazon Original Movies initiative.

Big brands, indie bands. I knew them before they played McDonald's: Forbes explores the allure of indie artists for big-time brands. Marketing bosses from Coca-Cola, McDonald's and Airbnb talk about the level of creativity and collaboration they can get at bargain prices.

Advertising platform gets Series D. The trend-hunting advertising platform, which grew 600% in the last two years, has just announced that it raised $15 million in new funding. Investors include Innovation Endeavors, Eric Schmidt’s venture arm, and existing Taykey investors SoftBank Capital, Sequoia Capital, Marker LLC, and Tenaya Capital. The company has raised a total of $32 million so far in five funding rounds.

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