Save the Children ad features kids' superhero sightings

Be the first to comment
Save the Children's ad
Save the Children's ad

The new campaign by Don't Panic interviews children in developing countries about the international nonprofit's relief flights

Children in developing countries tell a documentary crew they have seen flying superheroes who have brought water, medicine and food to alleviate the suffering in their lives, in a touching and gently humorous ad for Save the Children.

The 106-second spot, created by the U.K. agency Don't Panic, features a group of journalists "investigating" various sightings of superheroes and asking real children about those who have saved them.

The kids' comments include, "I saw him fly," "She flies with the clouds and brings water" and "He came and destroyed the mosquitoes." Another child says, "She came, and now we have a new baby sister."

The end copy reads. "Every child deserves a superhero. Join our fight to save children’s lives."

This story first appeared on marketingmagazine.co.uk.

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Trending on Campaign

RSS FEEDS