Samsung 'Holiday Dreams' by R/GA

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Samsung 'Samsung Holiday Dreams' by R/GA.
Samsung 'Samsung Holiday Dreams' by R/GA.

Samsung's holiday spot by RG/A is a dream over 74 screens

Samsung has many kinds of screens. To tell a dreamlike story, RG/A relied on 74 varieties — ranging from a watch-size screen to a tablet screen to a curved TV screen.

Director Ben Steiger Levine said in a behind-the-scenes interview that the different screens inspired the journey of the spot's protagonist. 

Behind the scenes

Campaign credits

Client: Samsung Telecommunications America
Chief Marketing Officer: Todd Pendleton
Sr. Director, Digital Marketing: Colleen McDuffe
Sr. Manager, Digital Marketing: John T. Field
Agency: R/GA
Group Executive Creative Director: Al Patton
Creative Director: Qian Qian & Tristan Kincaid
Associate Creative Director, Copy: Emily Zaborniak & Ethan Schmidt
Art Director: RG Lacandola
Group Account Director: Helder Santo
Account Director: Joshua Lanz
Account Planner: Sarah Vining
Head of Production: Dave Kalvert
Senior Producer: Ashlye Vaughan
Producer: Sherilyn Ferdinand, Production
Producer: Adam Becht, BTS Video
Sound: Michael Fueser
Director/DP of BTS Video: Andrew Dowd
Lead Editor, BTS Video: John Gramglia
Asst. Editor, BTS Video: Kristen Zephyrus
Technical Director: Michael Piccuirio
Lead Product Architect: Aaron Ambrose
Production Company: 1st Ave Machine
Directors: Ben Steiger Levine, Martin Allais
EP/Partner: Sam Penfield
Producer: Jil Hardin
Associate Producer: Christina Jang
Production Supervisor: Lucy Sheridan
Production Coordinator: Karen Berkowitz
DP: Khalid Mohtaseb
PD: Marcos Lutyens
Editorial: 1st Ave Machine
Post-Production EP: Garrett Braren
Head of Production: Lisanne McDonald
Post Producer: Mike Sullo
Visual Effects Director: John Loughlin
PreVis 3D: Dan Bollwerk
PreVis 2D: Chris Russo, Beryl Chen
Smoke Conform: Phil Akka
TD: Christina Caravella
Original Music and Sound Design: Human