Is Rose McGowan wrong about the 'X-Men: Apocalypse' billboard?

Be the first to comment

The actress blasted 20th Century Fox for a supposedly sexist image. Is she being alarmist?

On May 25, actress Rose McGowan wrote a blistering Facebook post to the Hollywood Reporter criticizing 20th Century Fox for an "X-Men: Apocalypse" billboard that showed Jennifer Lawrence’s character, Mystique, being strangled by Oscar Isaac’s character, Apocalypse. The billboard was sexist, a casual endorsement of violence against women, she wrote, prompting an apology from the studio.

"Imagine if it were a black man being strangled by a white man, or a gay male being strangled by a hetero?" she wrote. "The outcry would be enormous. So let’s right this wrong. 20th Century Fox, since you can’t manage to put any women directors on your slate for the next two years, how about you at least replace your ad?" 

Some applauded her bravery for speaking up; others accused her of making an issue out of nothing, imagining sexism in an ad depicting a battle between mutants in a fantasy world. And Twitter was suddenly filled with images of McGowan from her more provocative modeling days — posing in a bathtub full of blood , for example — suggesting she was being hypocritical.


The latest work, news, advice, comment and analysis, sent to you every day

register free

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Trending on Campaign