Rock the Vote will give voters exclusive music at the polls

Activation using location-based technology will stream new music on Election Day.

Rock the Vote is giving young voters one more reason to get to the polls on Election Day: new music. Exclusive releases from Watsky and Adam Vida, the Head and the Heart and Local Natives will be made available to stream near voting stations. Thanks to location-based technology provided by Google Maps, fans will be able to listen to the songs by visiting ElectionFM.com on any mobile device. They will receive directions to their assigned polling stations and will be able to stream the music as long as they stay near the vicinity. The activation, conceived by Goodby Silverstein & Partners, will only work on Election Day.

Credits

Rock the Vote:
President
VP for Civic Engagement
Digital Director
Director of Civic Technology and Policy
Goodby Silverstein & Partners:
Chief Creative Officer
Art Director
Art Director
Copywriter
Director of Interactive Production
Director of Experiential/Music Supervisor
Director of Technology
Interactive Producer
Creative Technologist
Managing Partner
Account Director
Account Manager
Assistant Account Manager
Director of Communications
Director of Business Affairs
Business Affairs Manager
Animated Video:
Creative Director
Executive Post Producer
Audio Engineer
Senior Designer
Animator
Animator
Animator
Animator
Elle Communications:
Founder, CEO
Director of Strategy
Account Strategist
Strategist
Rally:
Director
Account Executive