Relaxing for a minute with cute animals could save your life

Ogilvy New York bribes viewers into a prediabetes check with adorable fauna.

If there's one thing the internet has proven, it's that the most jaded of audiences will still drop everything to watch videos of cute animals. In a new campaign for the Ad Council's prediabetes prevention program, Ogilvy New York leverages this eternal truth, running a simple check for the condition over footage of adorable creatures in silly circumstances.

Credits

Core Campaign Team
Creative
Executive Creative Director/AD
Executive Creative Director/Copy
Associate Creative Director/CW
Art Director
Associate Creative Director/AD
Associate Creative Director/CW
Account
Managing Director
Management Supervisor
Account Supervisor
Production
Executive Producer
Radio Producer
Music Producer
Business Manager
TV
Production company
Director
Executive Producer
Line Producer
Edit
Executive Producer
Post Producer
Editor
Assistant Editor
Conform
Audio
Music
Puppies
Hedgehogs
Graphics
Lead Designer/Animator
Executive Producer
Senior Producer
Radio
Studio
Music
APM