Red Robin torpedoes hipster man buns in ad for breadless burgers

KBS hopes consumers will equate the regrettable hair trend with carb overload

Man buns have become a cultural whipping boy. Whether ponybun, full, undercut or taper, we love to hate them. Fast casual burger joint Red Robin is joining in with its new #LoseTheBun campaign by KBS. The 45-second digital spot debuted this week promoting the brand’s bunless "Wedgie" burgers that swap the bread for iceberg lettuce leaves. Initially available on the Avocado Chicken Burger, Red Robin is expanding the option to all of its burgers. The campaign also includes social media support and gifs.

Credits

Agency
KBS
Global Chief Creative Officer
Creative Director
Creative Director
Senior Art Director
Senior Copywriter
Art Director
Integrated Producer
Head of Production
Executive Producer
Associate Producer
Post Producer
Director
Line Producer
Senior Editor
Assistant Editor
Motion Graphic Artist
Senior Content Business Affairs Manager
Group Business Lead
Business Director
Account Executive, Business Leadership
Audio Mix
Mix Engineer
Colorist