The Recommendation Engine: The Martin Agency's Rushil Nadkarni

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This art director would rather watch Netflix Original Series' "A Series of Unfortunate Events" or jam to Bruno Mars' funk than keep up with the Kardashians.

The Recommendation Engine is Campaign US' weekly feature in which we learn about the media young people in the ad industry are currently consuming. This week we get to know Rushil Nadkarni, an art director at The Martin Agency, headquartered in Richmond, Virginia.

What I’m watching
"A Series of Unfortunate Events" on Netflix. I have to admit, Neil Patrick Harris is the answer to Jim Carrey. His Count Olaf is phenomenal. Or as he’d say, "legen-wait for it-dary." Sheer brilliance.

Moreover, I’m a big patron of Netflix Original Series. Another favorite is "Narcos." There are so many hard-to-not-get-hooked-on Netflix Originals. So tastefully made. Oh my god, did I not mention "Black Mirror?" 


What I’m listening to
I’ve never been able to answer that question straight. Ever. But I’ve come to a conclusion—Bruno Mars is my spirit animal and boy is his music contagious. I like a lot of the 80s tunes. That’s my jam. And you might notice all that funk and groove in Mars’ songs. Maybe that’s why. #DontBelieveMeJustWatch

I find myself gravitating towards YouTube when it comes to music. I have too many playlists made on it over the years, including a Taylor Swift playlist (she’s rad). So for me, the launch of the YouTube Music app was much needed.


What I’m reading
I’m not your typical "I finish a book on a flight" kind of guy. I’m a little slower than that. Here’s one I’m on right now: "Steve Jobs" by Walter Isaacson. His story never gets old. I’ve borrowed the book from a friend and I’m halfway through it. Everything in the book is challenging every notion I’ve ever had on Jobs and his ideals. You want to relate to Jobs on one page and the next page ruffles up your sanctity. His devotion was insane and unparalleled. The best read I’ve had in years.


Who I’m following
@creators_project definitely moves to the top of this list. It’s an Instagram account of a curated blog by the same name. It features ideas spanning varied disciplines of art and technology. It’s a great place to draw inspiration from. Also a great place to get your mind off of work. Instagram hosts some amazing art and tech accounts to follow, a visual treat nonetheless. Here’s a few more that pique my interest: @newmuseum @newyorkermag @jessicavwalsh @zolloc @8factapp @classical_art_memes


Who I’m ignoring
Everything Kardashian. Enough said.

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