Most read: Campaign's top 15 stories last month

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Apple Watch calls for new ad designs.
Apple Watch calls for new ad designs.

From Charles Dickens to Apple Watch advertising and a case of 'title-itis,' here is a recap of Campaign US' most-read stories in November

1. With Apple Watch, it's time for new ad designs

IOS developers and technology-watchers say Apple's wearable marks new creative challenges for brands, writes Daniel Drew Turner.

2. Ignoring social media's beauty-pageant pick creates ugly scene for Panasonic

'I Love Myself Beauty Search' in Malaysia teaches global lessons about diversity and brand responsiveness, writes Campaign Asia’s Emily Tan.

3. Sapient deal reshapes Maurice Lévy's legacy

Digital initiatives move to the forefront at Publicis Groupe with its acquisition of Sapient, writes Claire Beale.

4. McDonald's is preparing a new slogan, and you already hate it

Branding experts are already giving the company's tagline the pink-slime treatment, writes Mason Lerner.

5. Why brands still come up short with millennial women

A new study reveals that young women are a demanding target to engage, writes Mason Lerner.

6. All content is advertising

Faris Yakob, co-founder of Genius Steals, writes about how the church-and-state boundaries of editorial and advertising are merging.

7. How can brands discover their purpose?

Industry pros discuss how greater transparency helps brands do good when doing business, by Sarah Shearman.

8. What are the creative opportunities for brands in virtual reality?

With more brands experimenting with VR, industry experts discuss the creative opportunities for the emerging technology, by Sarah Shearman.

9. Planning's Lost Generation

Heidi Hackemer, founder and director of strategy for Wolf & Wilhelmine, writes about how the industry can reverse the talent spiral.

10. I hate my title

Joe Alexander, chief creative officer at The Martin Agency, writes about the ad industry’s "title-itis" problem. 

11. Charles Dickens was right

Anomaly founder Carl Johnson writes that the best of times, or worst of times, shouldn't distract agencies from their creative commitment.

13. How Chevrolet made a save at the World Series

The automaker's hashtag jiu jitsu demonstrates baseball's strength in social media, writes Mason Lerner.

14. Facebook app plans will test publishers' resolve

Publishers must decide whether they want to play ball with the social network's content plans, writes David Benady.

15. Fostering a 'culture of different'

Thas Naseemuddeen, VP and group strategy director at Deutsch LA, writes that agencies today are simply not doing enough to foster "different."  

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