JWT New York created the "forever faster" activity, which kicks off with a global TV ad with Bolt espousing the tenets of Puma as he sits in a hot tub surrounded by models. The spot also features other athletes including the footballers Mario Balotelli and Sergio Agüero, and the golfer Lexi Thompson. It was directed by Gerard de Thame through Supply & Demand, with post-production by The Mill.
Agency: JWT New York
Director: Gerard de Thame
Production company: Supply & Demand
Post-production: The Mill