Publicis Media rolls out NextTechNow globally for clients

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Publicis Media has expanded its end-to-end service, NextTechNow, which pairs clients with tech startups to Shanghai, Singapore, Warsaw and Dubai.

The network plans to also launch the program in New York, Chicago, Sydney, Moscow and Dusseldorf in the first half of this year, with an eye to a further six markets by the year’s end.

The NextTechNow team has already met with 400 startups in the UK alone and recruited more than 100 startups into the program.

Initially launched by Starcom in 2015, the program claimed last year to have helped startups generate $310,000 in revenues.

Over the past year, NextTechNow has worked on 50 client projects with two-thirds of clients as repeat users.

"Through the NextTechNow initiative we have been introduced to some of the most innovative thinking and the latest startup technology out there," said Sara Wolfe, digital brand manager of food-flavoring giant McCormick. "We have been impressed with the quality of the startups we have met and we have activated several campaigns with them as a result—becoming an important part of our marketing communications strategy."

Wolfe added that they would continue their work with NextTechNow partners into 2017 for McCormick’s brand relaunch campaign.

Overall, the number of NextTechNow projects in 2016 were triple the number of the previous year.

"Our approach resonates because business transformation is no longer just about being digitally ready but ensuring that brands are testing the latest thinking and technology in real time, especially where customers are forming new brand relationships," said Jim Kite, NextTechNow's global lead.

NextTechNow will be part of Publicis Groupe’s VivaTech event later this year.