Publicis Groupe acquires Expicient

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The order-management systems vendor joins the Rosetta brand

Publicis Groupe has acquired Expicient Inc., a global omni-channel services firm with expertise in inventory and order management systems (OMS). The firm helps clients manage inventory, pricing and offers across channels.

Expicient will be integrated into the Publicis.Sapient platform under the Rosetta brand. It will contribute to Publicis.Sapient’s global distributed delivery model, whereby the platform creates significant shared service capabilities accessible to all its clients.

"Today’s always-on consumer makes no distinction between devices and channels," said Alan Herrick, CEO, Publicis.Sapient. "As a result, our retail clients are increasingly looking for us to build systems inventory, supply chain, omni-channel commerce that enables the experience a 2015 consumer demands. Expicient joining Publicis.Sapient allows us to significantly strengthen our client’s ability to integrate offer information, order information, inventory information and pricing information across channels, which is a significant change from a world where the on-line stores and physical stores operated separately."

Darpan Seth, CEO and founder, Expicient, added, "The opportunity ahead of us to create differentiated customer experiences is tremendous. We are living in an unprecedented time of connected consumers and commerce.

"For Expicient, combining forces with Publicis.Sapient will allow our teams to deliver a full range of marketing and commerce solutions while significantly expanding our global reach."

Founded in 2008, Expicient is based in Andover, Mass., with additional offices in the United Kingdom and India.

This article first appeared on campaignindia.in.