'Poopsie' for Halo by RPA

Poopsie is a new, smiling halo-wearing poop character who represents what comes out in the end once pet parents start feeding their pets Halo. The centerpiece of the campaign is a musical starring Poopsie and a cast of dancing cats and dogs, with lyrics and a bouncing poop singing about the poop that’s "always a pleasure to scoop." Paid media is now running on Facebook, Instagram and YouTube pre-roll. Halo’s spokes-poop also appears in a 2-minute explainer video and will star in display, radio and OOH placements.

Credits

Agency
RPA
EVP / Chief Creative Officer
VP, Group Creative Director, Copywriter
VP, Group Creative Director, Art Director
Sr. Art Director
Sr. Copywriter
Art Director
Copywriter
SVP, Chief Production Officer
VP, Executive Producer
Associate Director, Business Affairs
SVP, Group Account Director
Account Director
Account Executive
Associate Director, Strategic Planning
Strategic Planner
Production Company, Editorial VFX/Finishing
Director/Creative Director
Executive Producer
Head of Production
Art Director
Producer
Music/Mix
Creative Director
Executive Producer
Head of Production
Sound Designer
Composer