Plantronics shows what can go wrong in a second

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Filmed at a whopping 750 frames per second, this headset commercial gives new meaning to the word "focus"

Most TV shows and movies are filmed at 24 frames per second (FPS). Traditionally, that was the maximum speed most televisions supported, plus it provides an easy workflow for editors and actors.

But lately, soap operas, sports games and the "Hobbit" franchise have starting using between 30-60 FPS to mixed success. (Many "Hobbit" viewers found the technology distracting or even creepy.)

Now, a fresh ad for communication gadget maker Plantronics by Bay-area production agency Impact Creative uses a jaw-dropping 750 frames per second to capture one second in slow motion.

By using the ultra-high frame rate, the film is able to feature a nearly motionless headset-wearer in the foreground while a host of mishaps play out in super slow motion behind him. The idea is to demonstrate how well the product filters out the many distractions found in a typical office setting.

"This was a bizarre undertaking because the entire commercial was one scene, one camera angle, and all of the ridiculous action needed to take place in a one-second window," director David Sieburg said in a statement. "The actors had to hit their marks absolutely perfectly — within milliseconds — for the total cacophony of events to fill the screen."

Remarkably, the spot was filmed in only seven takes. 

Though there are currently no plans to run the spot on TV, the agency says it should run fine on a standard set.  

Campaign credits

Production Company: Impact Creative
Director: David Sieburg


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