Pizza Hut 'The Old World' by Deutsch LA

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Pizza Hut "The Old World" by Deutsch LA.
Pizza Hut "The Old World" by Deutsch LA.

A new TV spot shows off the company's revised branding and menu

Pizza Hut this week rolled out a TV ad that brings viewers to Naples, Italy, to show the New World charms of its revised menu.

While local elders seemed less than impressed with its new "Flavor of Now" menu, Pizza Hut is counting on greater success with U.S. customers as it revises its look and taste.

The TV spot Deutsch marks a rebranding of Plano, Texas-based Pizza Hut’s packaging, logo and website. Deutsch LA took over creative duties in July, less than a year after Pizza Hut named McGarryBowen its lead creative agency.

Client:Pizza Hut Inc.
Agency: Deutsch LA
Chief Creative Officer: Pete Favat
Executive Creative Director: Michael Kadin
Senior Art Director: Chris Adams
Senior Copywriter: Ross Cavin
Copywriter: Newton Cox
Director of Integrated Production: Vic Palumbo
VP/Executive Producer: Lisa K. Johnson
Associate Integrated Producer: Michael Heil
Executive Business Affairs Manager: Jill Durand
Production Company: Hungry Man
Director: Kinka Usher
Executive Producer/Managing Partner: Kevin Byrne
Executive Producer: Dan Duffy
Executive Producer: Mino Jarjoura
Executive Producer: Nancy Hacohen
Line Producer: Craig Repass
Director of Photography: Nicola Pecorini
Rome Agency: Movie Bros SRL
Line Producer: Claudio Carrer
Production Manager: Romano Caldarozzi
1st A.D.: Davide Sacchetti
1st A.D. Second Unit: Alessandro Trapani
Editorial Company: Union Editorial
Editor: Jim Haygood
Assistant Editor: Dylan Firshein
President / EP: Michael Raimondi
Senior Producer: Lynn Luckoff/Joe Ross
Post Facility: C03
Colorist: Michael Pethel
Visual effects: Resolution
EP: Michael Raimondi
Producer: Logan Aries
Lead Flame Artist: Evan Guidera
Music Licensing: "Tra Veglia E Sonna", written/performed by Jack Jezzro,
Publisher/Master: Spring Hill Music Group
Maria :15: Arrangement of Also sprach Zarathustra
Music Company: Butter Music + Sound
EP: Marcus Nelson
Senior Producer: Annick Mayer
Creative Director/Composer: Joel Dean
Audio Post Company/City/State: Lime Studios
Mixers: Matt Miller
Assistant Mixers: Adam Primack
Executive Producer: Susie Boyajan

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