All 'Pigpen' by Merkley + Partners

Be the first to comment
All "Pigpen" by Merkley + Partners.
All "Pigpen" by Merkley + Partners.

Messy comic character cleans up for commercial

Most Americans are familiar with the Peanuts gang. A new ad for laundry detergent All by Omnicom's Merkley + Partners features the group's messiest member, Pigpen.

The live-action commercial debuts months before the upcoming CGI version of the comic strip. It features many classic Peanuts gags such as adults sounds like a cacophony of horn instruments.

The TV spot is supported by a print and digital campaign.

Leading up to the autumn release of the film, the Sun Products Corporation brand will unveil more partnerships with the Peanuts franchise.

Campaign credits

Client: All
Agency: Merkley + Partners
Executive Creative Director: Andy Hirsch
Group Creative Directors: Abi Aaron and Aaron Eiseman
Producer: Donovan Green
Director: Rene Villar-Rios;
Production Company: Durable Goods in Venice, CA.

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Trending on Campaign

RSS FEEDS