In Philippines, UK insurer lets typhoon-stricken areas watch Pacquiao-Mayweather bout

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Pru Life UK holds viewing party for boxing match featuring a native son

PHILIPPINES — Insurer Pru Life UK will bring live viewing of this weekend's boxing match to people in areas of the Philippines that still lack electricity due to supertyphoon Yolanda (Haiyan) in a campaign created by BBDO Guerrero.

A TV ad shows how the insurer will set up live viewing of this weekend's highly anticipated boxing match to areas that still lack electricity due to damage from the supertyphoon, particularly the community on Bantayan Island, near Cebu. A social campaign asks people to post pictures of themselves wearing "Go Manny" headbands in honor of Philippines native Manny Pacquiao.

According to Belle Tiongco, CMO of Pru Life UK, "We are all excited about the upcoming superfight for the 'People's Champ,' but we are really inspired by the Filipino spirit of people who fight everyday like those in Bantayan in particular as they recover from Super Typhoon Yolanda. Our efforts to bring them the fight live will hopefully lift their spirits, connect them with the world and make their lives better." 

Campaign credits

Client: Pru Life UK
Agency BBDO Guerrero
Chief Creative Officer:
David Guerrero
Chief Executive: Tony Harris
Head of Accounts: CJ Roque
Group Account Director: Ethel Datario
General Manager: Ombet Traspe
Senior Account Manager: Larah Lee
Executive Creative Director: Dale Lopez
Creative Director: Rachel Teotico-Yulo
Deputy Planning Director: Cristina Buenaventura
Copywriter: Jamie Que
Art Director: Emman Carandang
Graphic Artist: Gail Narcisa

 This article first appeared on


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